The objectives of this specialization are, on the one hand, to understand the steps that a company has to take when it comes to digital adaptation, to know what role the company plays in the new digitized environment, if I transform or adapt, and what steps I have to take, the evolution of the digital marketing plan to the digital conversion funnel, hand in hand with Inbound Marketing.
It arises from the five pillars of digital marketing: Social Networks, construction of my web environment, search engine management, advertising planning (both display and SEM) and analytics as a measurement tool. All this always from the perspective of communication to my user, a fundamental pillar of my strategy, and the use of my own means, earned and paid, in the case of advertising.
EOBS offers us multiple options regarding economic resources, time and space, which are the main limitations for those professionals who want to continue developing, but who nevertheless stop that dream due to lack of money or time.
I realized that it was super fun to learn new things from anywhere in the world with simple internet access, the classes were very dynamic and the teachers were excellent.
If I think of EOBS, I think of the word OPPORTUNITY. Because it was my opportunity and that of many colleagues from different parts of the world to be able to fulfill the desire to study and project into the immediate future.
EOBS is the one who manages to guide each one of us, who with our responsibility, we contribute each one so that, hand in hand with communication and learning, we form a better society at globalization levels.
EOBS for me is evolution of higher education. It is the school that is truly in line with the trends and risks that professionals face in an era of hyperconnectivity and hypercompetition. It is increasingly critical for us professionals to be absent from the world of work to enrich our higher education studies.
EOBS is fortunate to forge a better future both professionally and personally; It is one of the most motivating experiences I have ever had, engaging in new learning opportunities, business opportunities, new ways of thinking and problem solving. Studying at EOBS is a true gift of life.
The ability to make a dream such as that of your own company come true requires courage, discipline, humility, teamwork, knowledge and perseverance. And, each and every one of those values I found in the EOBS family. When I chose EOBS, I was not sure what I would find. Today, I know exactly what makes EOBS unique: men and women committed to academic excellence and the idea that each student is a valuable person and capable of giving much more of themselves than they think. Thank you for this wonderful life experience, EOBS!